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Wella Professionals Targets Damaged Hair with Repairing Beauty Products

Haircolor and hairstyling consumers are seeking wellness formulations.  

“No damage” and “damage repair” products are rising in popularity and demand amongst consumers. There is often an uptick in salon appointments during the holidays as clients look to have hair looking their best for the festive season. Hair stylist and Wella Professionals Chief Blonding Officer Zach Mesquit noted, “Many clients are having their hair styled for special events this time of year, so damage due to all the extra styling is a concern. I encourage clients to g...

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